Be sure to advertise your business when self employed

Posted on November 14, 2021 at 9:06 pm

If you are self employed then you need to take charge of your own marketing and advertising to ensure that you get work in. Unlike when you are employed, being self employed offers less security and means that if you have no work you wont be earning any money.

Although there are a number of ways in which you can advertise and market your business you may need to be careful on costs and therefore find the most effective way which will give you the best return on your investment.  Think about the products and / or services you sell and why people want them, what are the benefits they get from using them or what advantage to they offer? Once you know this you can then work out how to start to market this to your potential customers. People usually respond to advertising that shows them a solution to a problem, for example, if you sell skin care products they are buying in to the benefits that you state the products will give them such as clear, smooth skin.

If your products or services have many advantages then you should think about the main ones and target these in your advertising. If you try and target too many people may not believe you and will think you are trying to oversell a product.

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